About Us

The Story of Cathy's Concepts
Founded in 1988 by Cathy LaValley, Cathy's Concepts is a privately held company, headquartered out of Indianapolis, Indiana. As a leading Wholesaler, Manufacturer and Distributer of personalized gifts and wedding accessories, Cathy's Concepts uses innovation as the key motivator to remain atop industry standards and a step ahead of the competition.
What started as a small, wholesale jewelry company serving independent bridal retailers across the U.S. has progressed forward into an internationally recognized brand. In addition to bridal jewelry and accessories, we offer a wide selection of personalized gifts, ceremony and reception essentials, wedding decorations, philanthropic products, invitations and stationery, as well as a full line of fraternity and sorority merchandise.
Even with such a vast line of products, however, LaValley always stresses the importance of creating and maintaining high standards. So, we pride ourselves on having a state of the art distribution center, advanced technology, fully staffed design and marketing team, on site sales department and customer service call center all ready to help better serve our customers.
Because we're equipped with a keen location at the Crossroads of America and a 99% picking, packing and shipping accuracy rate, our main focus has shifted to drop shipping personalized wedding accessories and gifts to the end consumer through retail catalogs and online internet retailers.
As a leading Wholesaler and Drop shipper with over two decades of success, we fully back our line with friendly customer service, fast shipping and free personalization. LaValley is extremely grateful for her success, which she attributes wholly to her dedicated staff.
"My employees are the reason I have been able to persevere through twenty years of a constantly changing business environment. It's through their kind loyalty, and our customers' faithful support, I am grateful to still be here today."

- Cathy LaValley